Popup Store Concept - Myer // Fame and Partners Inc.
LXN were engaged by Fame & Partners Inc. to design a popup store concept for their on-line atelier.
The Popup Shop would be the first physical manifestation of their online store and this concept was developed for the Myer Department Stores. We worked closely with F&P's Digital and Creative teams to develop the brief and determine how the already established on-line brand would translate into a physical space. The atelier embodies a feeling of lux, as is synonymous with after 5 fashion and draws inspiration from the dressmaking traditions that underpin the companies brand philosophy. A high-tech aesthetic is introduced, acknowledging this product is for the modern, fashion savvy woman and a reference to the symbiotic relationship between fashion and technology.
To allow multiple stores to be opened across Australia simultaneously we designed the pop-up as a kit of parts; structurally autonomous, easily transportable and pre-fabricated to minimise on-site trades.