Popup Store - Macy's // Fame and Partners Inc.
Fame & Partners Inc. have partnered with Macy's to launch a series of in-store F&P Ateliers across the USA. Building on the Myer Store Concept, we began a process of to design a popup store concept for their on-line atelier.
The store design focused heavily on the customer experience and communication of the Fame and Partners brand. The concept was to create a 'store within a store' including fitting rooms to allow the associates to engage with the customer, seating areas allow groups to shop together and access to iPads allowing the customer to browse the full range of customisations. Fabric swatches were displayed within the store allowing the associates to easily communicate the range of fabrics that are available and reaffirming the Fame and Partners brand as an atelier.
Collaborating closely with our fabricators edesign, we designed the structural frame and fixtures around a 24hour construction window allowing the store to be fully merchandised and styled within 48hours. This program allowed the LXN team to manage the construction of both stores, significantly reduced the cost of labour and minimised disruption to the Macy's dress floor. The structure is an autonomous fixture which minimises impact to the existing store fit out and requires only 1 builder and 1 labourer to erect.
The Short Hills and Union Square Stores have been operational since March and we are excited to announce that in October we will be launching two new stores in Aventura, Florida and South Coast Plaza, California.